Founding Partner, Concept Ventures (est. 2018). Europe's largest dedicated pre-seed fund: £54m AUM (raised $88m Fund II, 2025). 10+ yrs investing via angel, founder-led portfolio. Backed 100+ startups incl. 1 unicorn (ElevenLabs). Team: 28 staff (5 partners). Exit history: GoHenry, Cliff.ai. Focuses founder personalities pre-product. Founder-first approach with Venture Impact Pledge (commit exit profits to founder-chosen causes).
Investment Thesis
People-centric pre-seed investor: 80% conviction on founder traits (domain obsession, relentlessness, complementary team dynamics) rather than product/market. Sector-agnostic software focus. Typically first cheque. Supports work/play/learn verticals. Checks £100-£850k initially, c.£2m max in follow-on rounds. Avoids solo founders, weak team dynamics. Portfolio: 100+ incl. Monzo, ElevenLabs (unicorn $1bn+), Calm, Epic Games.
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