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Founded 2018, Luke Alvarez/Cherry Freeman/Sir Ian Livingstone. €450m+ AUM (Hiro I €115m + II €300m). Portfolio: 38-41 cos incl. unicorn (Zwift), exits (Incredibuild, Elvie, Loco). 21 team members. Value-add: founder mentorship, games KPI expertise, deep metaverse conviction.
Check Size
£400K - £8M
Investment Focus
Investment Thesis
Seed to Series B gaming, esports, metaverse, streaming. Invest front-end content creators & back-end game tech (AR/VR, AI, cloud). UK/Europe/North America focus. Founder-led, deep sector expertise. Avoid: non-gaming Web3, passive investors. Target: 5x returns, 20+ portfolio companies.
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