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Athlete-backed investment platform founded 2022. Co-founder/CEO Alex Macdonald (previous $297m exit Velocity Black to Capital One 2023). Team of 15 incl. 3 partners. Connects elite athletes as LPs to early-stage startups. Portfolio: Howbout, YASO, Track Titan, others. Value-add: athlete networks, brand amplification, media reach.
Check Size
£500K - £3M
Investment Focus
Investment Thesis
Athlete-focused seed-to-Series A generalist platform. £500k-£3m tickets. UK & Europe geography. Backs health & wellness, education, planet-positive sectors. Differentiator: elite athlete LP base + direct founder-investor connections via platform. Typically invests Seed & Series A. Avoids: later-stage, non-impact.
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