True

Venture Capital

True is a global venture capital firm with a London presence, investing in early-stage technology companies. The firm invests £100,000-1 million in pre-seed and seed rounds, focusing on founders building transformative technology businesses.

Check Size

£100K - £1M

Investment Focus

StageSeed Pre-Seed

SectorConsumer SaaS & Enterprise Software Fintech

GeographyLondon

OtherB2B Focus EIS/SEIS Eligible

Investment Thesis

UK-based consumer-focused investment and innovation firm (true.global). Dual strategy: VC fund investing £250k-£1m at Pre-Seed/Seed in digital-first consumer brands and retail/consumer technologies; PE fund investing up to £100m in scaling consumer businesses. Corporate partnerships with John Lewis & Partners and others. Focus: consumer, wellness, sustainability, retail tech. Portfolio includes Unmind, Sava Technologies, Jena. Strong emphasis on underrepresented founders via Office Hours programme. Avoids: B2B-only, deep tech without consumer application.

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