JamJar Investments founded 2012 by Innocent Drinks founders (Reed, Wright, Balon, Marraché). £100m Fund II (2022) + portfolio approach. 104+ investments across consumer goods, food/beverage, healthtech, beauty. Notable: Oatly, Deliveroo, Babylon Health, ManyPets (unicorn), Runna, Graze. 23 exits, 3 IPOs. Team: 9 members. 3x cash-on-cash returns Fund I.
Investment Focus
Investment Thesis
Early-stage European consumer brands specialist incl. food, beverage, wellness. Seed & Series A focus, avg. £500k-£1m cheques. Seeks category-defining brands w/ strong metrics & £250m+ exit potential. 14yr Innocent Drinks ops expertise. Avoids: non-scalable/unproven consumer products. Prefer: UK & European companies, digital-first or D2C models, founders w/ ruthless prioritization.
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