Founded London 2012, also active Amsterdam since 2017. 60+ portfolio investments. Crack Team: 4 senior experts in strategy, customer validation, sales/marketing; equity-aligned longer-term support. 6-month programme: 2 weeks intensive + 2 days/week mentoring, workshops, 1-2-1 coaching. Demo Day with 150+ investors/customers. Exits inc. LivingLens (acquired Medallia).
Investment Focus
Investment Thesis
B2B/B2B2C martech, commerce tech, adtech: tools for brands/agencies to find, understand, engage, sell to consumers. Invest in validated tech with paying customers. Two investment tiers: £50k (early-stage) or £100k (later-stage with commercial traction). ~15 angel investors backing; 10+ years corporate/brand network. Avoid: B2C, no MVP, no paying customers.
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