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Primary Capital Partners LLP, est. 1994, London-based PE firm. Team: 11 staff incl. 7+ partners. Portfolio: 22+ active companies & 32+ exits. Key holdings: Diversity Travel (travel), ASL Group (workplace tech), Metamark (signage), Copyrite Systems, Fleet Design. B2B-focused, extensive add-on M&A track record.
Check Size
£5M - £15M
Investment Focus
GeographyLondon
Investment Thesis
Growth capital for profitable UK businesses £20m-£100m enterprise value. Minority & control investments. Focus: B2B services, tech, consumer/leisure. Takes board seats, provides M&A sourcing, portfolio company networking. Invests up to £50m. Long-term support post-acquisition. Avoids distressed/turnaround situations.
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