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Growth capital firm est. 2011, c.£100m AUM. Team: 11 (4 partners). Portfolio: Kick Game, Percival, Sproud, Novel, WIT, Metropolis Studios, SuperAwesome (Epic Games acq. £275m), Iconic Images. Bridges VC-PE gap. PE discipline, founder-led. Recent investments: Simpler (2024), Setmixer (Nov 2024). 43 total investments.
Check Size
£7M - £25M
Investment Focus
Investment Thesis
Attention economy focus: B2B media, content, IP, sports/entertainment, creator tools, fan engagement platforms. Growth stage (pre-PE), high-growth targets (100-400% YoY). Minority stakes £7m-£25m, working towards PE/trade sale. UK-based with networks across North America, Europe, Asia-Pacific. Avoids early-stage startups. Prepared management, defensible brands.
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