Corporate venture arm of Diageo (est. 2014), world's largest spirits producer. Pilot-stage CVC investing £500k-£5m in beverages & hospitality tech. Offers pilot partnerships with Guinness, Johnnie Walker, Smirnoff teams. 3 investments recorded; last deal April 2016. Parent company shifted to premium focus; discontinued new Distill Ventures investments March 2025.
Investment Thesis
CVC focused on solving Diageo's business challenges via emerging tech. Seed-stage pilot projects: responsible drinking tech, supply chain security (anti-theft monitoring), e-commerce, packaging innovation. Provides £100k pilot support + access to Diageo leadership & brands. Strategic alignment essential; operates independently from Diageo infrastructure.
Interested in connecting?
Visit their website or reach out directly.