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Felix Capital est. 2014/launched 2015, London-based VC. $1.2bn+ AUM, 42-person team (7 partners). 130-154 investments incl. Peloton, Deliveroo, Farfetch, VanMoof. Focuses digital lifestyle, media, commerce, wellness. Portfolio: 11 unicorns, 3 IPOs, 20+ acquisitions. Flexible capital £0.7m-£20m+.
Check Size
£500K - £20M
Investment Thesis
Digital lifestyle, consumer brands, creative economy at technology-creativity intersection. Seed to Series B, c.£0.7m-£18m (typically £1.5m-£3.8m). Europe/US focus. Design-driven, early founder relationships, brand-centric founders. Avoids: non-authentic brands, non-creative consumer tech. B Corp certified 2023.
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