London-based early-stage VC est. 2017 (formerly GMG Ventures). Fund I: £42m (Scott Trust); Fund II: £50m (2023, BBB cornerstone). 52 portfolio companies incl. Hugging Face (unicorn). Team: 10 members, 4 partners. Certified B Corp, VentureESG co-founder. Focus: AI-driven media reinvention. ~78 total investments across media, SaaS, creator tools.
Investment Thesis
Media/entertainment tech at content creation, distribution, consumption, monetisation. Pre-seed & seed stage (avg. £250k-£1.5m). UK-only. Leads rounds w/ 40% reserve for follow-on. B2B focus incl. video tools, gaming, creator economy, data solutions, privacy, education. Values robust data governance & AI safety. Avoids: consumer-only, non-tech. Est. 6-8 investments/year.
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