I
Paris-based VC fund (est. 2024) with €15m initial fund targeting consumer tech & culture. Co-founders Hugo Amsellem (ex-Jellysmack, The Family) & Etienne Boutan (ex-Heex AI). Team: 2 GPs + 3 venture partners incl. Axel Toupane (NBA), Eliott Kessas (Daring), Erika Batista (On Deck). Portfolio c.40 companies. Angel investors in Sorare, Photoroom, PayFit, Beehiiv.
Check Size
£80K - £400K
Investment Focus
Investment Thesis
Consumer & culture focus, pre-seed/seed stage. €100k–€500k checks. Europe (esp. Paris) & US expansion. Active in consumer tech, creator economy. Community-driven with venture partner network (NBA/sports, startup alumni). Avoids B2B SaaS; bullish on consumer resurgence post-hype cycle. AI-informed consumer products emerging opportunity.
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